Growing Enrollment, Strengthening Brand
Higher education marketers are navigating rising costs, changing student expectations, and an increasingly complex search landscape. With limited resources and disconnected data, they must find smarter ways to build brand awareness, engage prospective students, and turn marketing investments into enrollment growth.
In this virtual roundtable, IDX experts lead a candid discussion about reaching prospective students, maintaining momentum throughout the enrollment journey, and focusing limited resources on the efforts most likely to strengthen brand and drive growth.
After this session, you'll be able to:
- Understand how students and families are discovering and evaluating institutions and how AI, search, and changing digital behavior are reshaping visibility.
- Identify opportunities to generate more qualified inquiries and applications, improve conversion, and balance brand building with lead generation when budgets are tight.
- Recognize gaps across CRM, follow-up, data, and attribution and create a more connected approach across programs, campuses, and channels.
Hosted By The IDX Smart Bar Team
Navigating your own higher ed marketing challenges?
Every institution has a different mix of enrollment goals, audiences, programs, budgets, data and internal resources. If the challenges discussed in the Higher Education Exchange sound familiar, our team can help you identify where the biggest opportunities are and what to prioritize next.
Whether you’re looking to increase qualified inquiries, strengthen your brand, adapt to changing student search behavior, improve the enrollment journey, or get more from the data and marketing investments you already have, tell us what you’re working through.
Let’s talk about what comes next.
We deliver results across sectors.
Finance / Retail / Healthcare / Food & Drink / SaaS / Recruitment
Turn insight into foresight. We build performance strategies that blend human judgement with AI-powered tools and intelligence.
Drive high-intent traffic while minimizing wastage with precision-built campaigns, constantly tuned by machine learning.
Optimize for visibility in both traditional search and AI-led discovery—today’s search engines and tomorrow’s answer engines.
From TikTok to LinkedIn, our platform specialists turn scrolls into sales with audience-first creative and targeting.
Maximize lifetime value with precision CRM strategies that segment, trigger, and scale customer engagement.
Unify your data layer. From clean architecture to real-time dashboards, we turn your data into a strategic advantage.
Be everywhere your audience is—from CTV to DOOH—with programmatic that delivers reach and relevance.
Transform visits into conversions with frictionless experiences grounded in behavioral insight and testing.
Systemic growth starts with
systemic thinking.
Performance isn't about channel silos anymore. It’s about integrated platforms and expertise—paid media, SEO, CRM, content and UX—working together as one intelligent system. With IDX, you don’t get departments. You get an integrated team of experts organised around your growth goals.
Our strategists, analysts, technology and media experts are aligned to one metric: delivering results that outperform the market.
$50M+
Social media spend optimized
5B+
Monthly creative impressions delivered
100+
Performance experts across data, media, content & strategy