---
title: IDX - Higher Ed Roundtable
---

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# Growing Enrollment, Strengthing Brand: An IDX Higher Education Exchange

**Date & Time:** September 2, 2026 — 10am PT / 1pm EST

Higher education marketers are being asked to do more with less; grow enrollment, strengthen their institution’s brand, reach students whose expectations and behaviors are changing, and prove which investments are actually working.

Growing Enrollment, Strengthening Brand: An IDX Virtual Roundtable on Higher Education, brings marketing and enrollment leaders together with IDX experts for a candid, interactive conversation about the challenges shaping student recruitment today.

Rather than a traditional presentation, this hour is built around discussion. Bring your questions and hear perspectives from specialists across strategy, SEO and AEO, paid media, CRM, and data and analytics as we explore topics including:

- How students and families are discovering and evaluating institutions today
- Increasing qualified inquiries, applications, and enrollment
- The impact of AI and changing search behavior on discoverability
- Balancing brand building with lead generation when budgets are tight
- Reducing cost per lead and improving conversion through the enrollment journey
- Using CRM, personalization, and follow-up to keep prospective students engaged
- Connecting data and attribution to understand what is actually driving enrollment
- Building a more connected marketing strategy across programs, campuses, and channels

Your questions will help steer the conversation. Submit them during the event and join us as we dig into what’s working, what’s changing, and where higher education marketers should focus next.

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 Strategy

Turn insight into foresight. We build performance strategies that blend human judgement with AI-powered tools and intelligence.

 Paid Search

Drive high-intent traffic while minimizing wastage with precision-built campaigns, constantly tuned by machine learning.

 SEO

Optimize for visibility in both traditional search and AI-led discovery—today’s search engines and tomorrow’s answer engines.

 Paid Social

From TikTok to LinkedIn, our platform specialists turn scrolls into sales with audience-first creative and targeting.

 CRM / CX

Maximize lifetime value with precision CRM strategies that segment, trigger, and scale customer engagement.

 Data & Engineering

Unify your data layer. From clean architecture to real-time dashboards, we turn your data into a strategic advantage.

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Be everywhere your audience is—from CTV to DOOH—with programmatic that delivers reach and relevance.

 UX & Conversion Rate Optimization

Transform visits into conversions with frictionless experiences grounded in behavioral insight and testing.

## Systemic growth starts with systemic thinking.

Performance isn't about channel silos anymore. It’s about integrated platforms and expertise—paid media, SEO, CRM, content and UX—working together as one intelligent system. With IDX, you don’t get departments. You get an integrated team of experts organised around your growth goals.

Our strategists, analysts, technology and media experts are aligned to one metric: delivering results that outperform the market.

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Monthly creative impressions delivered

 

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Performance experts across data, media, content & strategy

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